The film industry has gotten hold of a very powerful weapon these days. The weapon is so very powerful that stars are able to bludgeon anything and everything, which they feel, comes in their way. Big stars have resorted to it and the likes include people like Amitabh Bachchan, Aamir Khan, Ajay Devgan and others. It's none other than the magic of blogging. Blogging has become the buzzword in the film industry. Media has been bypassed and now its blogs which are conveying their views and opinions.
The film industry has gotten hold of a very powerful weapon these days. The weapon is so very powerful that stars are able to bludgeon anything and everything, which they feel, comes in their way. Big stars have resorted to it and the likes include people like Amitabh Bachchan, Aamir Khan, Ajay Devgan and others. Its none other than the magic of blogging. Blogging has become the buzzword in the film industry. Media has been bypassed and now its blogs which are conveying their views and opinions. Be it the Mr. perfectionist of Bollywood Aamir Khan trying to sell Lagaan DVDs or promotion of his "now a blockbuster" Taare Zameen Par or the more recent introducing his nephew Imran Khan to bloggers or Amitabh Bachchan voicing his opinion against the statements made by Anurag Basu or Salim Khan or the more recent on the views of health minister K Ramadoss - blogs come as a handy tool to them. And the latest to join the bandwagon are actresses Tanushree Dutta, Koena Mitra and director Atul Agnihotri.
The phenomenon was limited to only a limited till few months back. The advent of blogs started just before the release of Prakash Jhas Apaharan. The film boasted of stars like Ajay Devgan, Nana Patekar and glamour doll Bipasha Basu. Each of them along with the director of the movie contributed to the blog with their opinion on the film and the issues it was dealt with. Post-release the phenomenon was relegated to oblivion like any other B or C grade Bollywood film. Much later came the turn of Aamir Khan who by that time had fully realized the potential of blogs. He hit upon a novel idea of promoting the sale of Lagaan DVDs through his blogs. And what an idea it was - reactions on his blogs poured in numbers and the outcome was reflected in the sales of the DVDs. It was unprecedented, something which Aamir Khan never imagined of. The reaction to his blog was so heartening that his blog column was shifted from Excels (the right holders of Lagaan DVD) website to one which was owned by him. Aamir made it a habit to contribute on a regular basis, the outcome being that be it from Dubai airport on transit to Toronto or from the sets of his forthcoming release Ghajini or even while commuting in his car, he made sure that he was in touch with his fan base. Even before the release of Ghajini, if we were to borrow a term from the filmi trade circle one can aptly say that the film has become very hot - thanks to his blogs. He even informed his fans about his new hairstyle for Ghajini and informed them that the injury he received while shooting for the film few days was quiet boring compared to his past injuries. The latest being that now he has just started putting posts onhis nephew Imran Khan who would soon be making his debut with the film JaaneTu Ya Jaane Na.
Amitabh realized the power of this medium only much later - few weeks back to be precise. Call it a planned strategy or sheer co-incidence, The shehanshahof the film industry resorted to blogging at a time when he was under attack from the MNS supremo Raj Thakrey, his films Bhootnath and Sarkar Raj on the verge of its release and getting flaks from people from his own fraternity- Anurag Basu and Salim Khan. Whatever the reason be the number of responses he has been getting form his fans scattered across the world only goes on to prove that people all these years have been dying to communicate with him. Why the necessity to blog and the only justification Amitabh has is that whatever he has been saying to media has never been portrayed in its true form. They were always "distorted" in his opinion. So adept has Mr. Bachchan become in blogging that readers can now expect a blog from him everyday. In terms of frequency of posting blogs Aamir Khan comes nowhere close to Amitabh Bachchan. Every article, which appears in newspaper, which pertains to him, is well dissected by the doyen of the film industry himself. The message form him is loud and clear - you are being watched and you cannot take me for granted. Well thats Mr. Bachchan for you!
In a jiffy and in a state of flummox Bipasha Basu too resorted to Blogging for a while but that was only for a very brief spell. Her blogging posts coincided when her photograph along with football star Ronaldo was splashed everywhere.In order to prevent herself from becoming another media tool she expressed her point of view through her blogs only. Wish she could have posted more! The updates on her blog site are still awaited. Mallika Sherawat is another starlet who makes use of her blog sites as per her whims and fancies. On more than one occasion, the bombshell has used them only to promote her forthcoming films. That also reflects her opportunist behavior and being self-centered approach.To each her own!
Off late two close buddies of the film industry have also given in to the charm of blogging. Koena Mitra and Tanushree Dutta keep voicing their opinion on general affair. But guess, they have kept themselves away from controversy and that translates to a dull and boring reading.
Its only a matter of time that the film industry will wake up to the power of blogging. On a more serious and to an extent kiddish note too, the stars are saved the trauma of giving interviews to zillions of publications. For them its the case of either publish it or lag behind. And every media organization cant afford to lag behind. The revolution has just begun and the initial sign are fruitful, what the scenario would be after few years are difficult to forecast but one can always hope for the best.