Two months have passed by and still few days left for summer vacations in India to end and monsoon to start. But a whole gamut of films in Bollywood seems to be stuck by Multiplex strike between producers and owners of multiplex chains. They say a settlement is likely to come in the next couple of days but the date seems to be extended day by day with the producers accepting or rejecting the offer or vice versa. [Updated: The strike finally came to an end on 6th June, 2009 after Producers and Multiplex owners agreed to a modified revenue sharing equation i.e. 50 : 50 in the 1st week between Producers and Exhibitors, 42.5 : 57.5 in the 2nd week, 37.5 : 62.5 in the 3rd week and 30:70 from the 4th week onwards. Movies would start releasing from 12th June, 2009 in the multiplexes]
But the Economy affected with Recession at large followed by unemployment, fall in star prices etc. Going by the records the last six months for Bollywood have not been favourable ,starting with CC2C which was a complete disaster followed by Billu which did a average business and Delhi 6, a flop.The only films that tried to capture audience were Dev D and Gulaal even though they were for a niche audience. The other film that became a hit was marathi film “Me Shivajiraje Bolthoy Aahe” which was a blockbuster here as well as abroad. After “8X10 Tasveer” the multiplex went on strike with IPL and election fever taking place. But after that ended now we will be having “T-20 World Cup” match for 2 weeks as even producer Vashu Bhagnani postponed his sons release “Kal Kissne Dekha” to June 13 owing to multiplex owners coming of a solution.
As we can see below are the losses that multiplexes have faced till the month of April, where they were not able to make any profits. Though some low budget Hindi movies were released amidst strike while some there were some movies which saw the light of the day as they were in cans for a long time. The only film that striked gold was “99”
As we have only 30 Fridays available from the date of today. There are as many as 50 films that are awaiting release made within a high budget as well as low budget.Some of them are Kal Kissne Dekha, New York, Kaminey, Kambakkht Ishq, Do Knot Disturb, Blue, Kites, Love Aaj Kal, Wanted Dead and Alive, Aladin, London Dreams, Whats ur Raashee, Wake up Sid, 3 Idiots and morefollowed by some small budget releases as well. This will also make us realize the power of spending on these films as the recession bug is going on and movie lovers like us will have to squeeze every money they spend to get a worth of it and producers trying their luck to space out their films so they can earn money as well.
So in Sahir Ludianvi′s lyrics I end up my article hoping that Films release, Recession ends and we all live happily ever after.
Jaane Woh Kaise Log The Jinke Pyar Ko Pyar Mila
Humne To Jab Kaliyaan Maangi Kaaton Ka Haar Mila
Bichhad Gayaa Har Saathi Dekar Pal Do Pal Ka Saath Kisko Phursat Hai Jo Thaame Deewane Ka Haath
Humko Apna Saaya Tak Aqsar Bezaar Mila”