(L-R) Aparna Sharma, Ben Rekhi, Kalki Koechlin, and Anurag Kashyap
The versatile filmmaker showcased his video at a private 70′s themed party for the cast and crew that was attended by Bollywood personalities like Anurag Kashyap, Kalki Koechlin (of Dev D fame), Rohan Sippy, Aparna Sharma (actor also featuring in the video), Raj Yerasi (Producer of Barah Anna), Abhishek Kapoor (Rock On′s director) and Dhruv Ganesh (One of the lead actors of Teen Patti). The Video previews received rave reviews from Hindi film and music fraternity present there.
The music video Hindustan Di Kudi is a Rock-Bhangra-Hip Hop music video directed on the 70′s retro theme. It is a tribute to Bollywood of 70′s with a love triangle between a Punjabi man, a Punjabi girl and puppets! Says Ben Rekhi, “This video is my tribute to Indian cinema, it′s a nostalgic moment for me and am sure many people in India would recall their growing years and connect to this video, while the younger generation would love the theme, colours and the puppets”.
Ben directed this video for an Indian-American artist Mr. Amitesh Mishra for his title track of the music album with the same name. The video has visual styles of Indian cinema in the 70′s and 80′s. “The video, Hindustan Di Kudi, is unlike the music videos which are aired today. It is a breath-of-fresh-air that will mesmerize the Indian audience”, Ben further quoted.
Hindustan Di Kudi video has three different sequences where the hero, a Punjabi man falls for a Punjabi girl and faces tough competition with a rapper puppet to win his love. What ensues is funny light-hearted comical sequence of events where the Punjabi man tries various tricks in the book to win the heart of his lady love; even trying to strangle the puppet at one stage.
Ben Rekhi is a writer, director and producer from the US currently based in Mumbai for the last 9 months. Graduating from NYU Film School, Rekhi went on to work in development, management, and production at New Line Cinema and MGM while his short films were playing festivals and winning awards. After working with the Cohen bros. in the camera department of O Brother, Where Art Thou? Rekhi was hired by George Clooney to shoot the behind the scenes for Confessions of a Dangerous Mind. He has directed several music videos in India and the US, produced two 35mm feature films, and wrote and directed Waterborne an American film with Shabana Azmi. In addition to this, Ben was hired to write the English Dialogues to the major Bollywood film Teen Patti, his scenes performed by Amitabh Bachchan and Sir Ben Kingsley. Additionally, he directed a documentary film for producer Bobby Bedi, launched a workshop and platform for screenwriters called “ScriptWalla” along with Kamlesh Pandey (writer of Rang De Basanti), and is working with major video game directors in the US to bring mobile gaming to India. Rekhi is managed by Mosaic Media Group in Los Angeles and works extensively as a screenwriter for the Hollywood studios. Currently he is in India to direct a feature film based on the bestseller book Keep Off the Grass. All of this on top of several screenwriting jobs for American production companies and a grant from PBS in the US, Rekhi lives and breathes in the synergy between Hollywood and Bollywood, arguably the hottest relationship between show businesses in the world right now.