Bol Bachchan is a Hit: Box Office Report by Komal Nahta

Komal Nahta10 Jul 2012

Though Bol Bachchan had a less than exciting start at Box office on Friday, it has picked up tempo over the weekend and likely to be a profit churner for Fox Star Studio, according to Komal Nahta. Producers Shree Ashtavinayak Cine Vision Ltd. And Ajay Devgn have already booked profits by selling it to Fox at a good price.

The ordinary start of Bol Bachchan on Friday may have given mini heart attacks to all the people associated with the film but, frankly, they shouldn't have expected it to open to bumper houses because Ajay Devgn starrers generally don't open as well as, say, Salman, Aamir, Shah Rukh or Akshay Kumar starrers. However, because the word of mouth for the comedy was so positive, collections picked up as the day progressed, as a result of which the first day's all India nett total was around Rs 11.5 crore. Collections improved slightly on Saturday (Rs 12 crore) but took a leap on Sunday (Rs 15 crore). The weekend total of Rs 38.5 crore was rather impressive.

As is usual, collections dropped on Monday but the dip wasn't alarming. At the rate at which the film is going, the first week could end at Rs 60 crore. That's a lovely figure indeed.

Coming to the economics of the Rohit Shetty flick, one has to view it from two angles – that of the producer, and of the worldwide distributors. Producers Shree Ashtavinayak Cine Vision Ltd. And Ajay Devgn must've spent a maximum of Rs 60 – 65 crore to make the film. They sold the worldwide rights to Fox Star Studios for a kingly amount of Rs 90 crore plus, thereby making a cool profit of around Rs 25 – 30 crore on the table.

Because Fox paid such a fancy price, it is not likely that the international Studio would make much profit. Even if one were to assume that the satellite rights have fetched Rs 35 – 40 crore and audio rights Rs 5 crore, home video rights Rs 2 crore, the recovery of Fox from these three sources would be Rs 42 – 47 crore. Overseas theatrical business would be around Rs 5 crore, giving a total of Rs 47 – 52 crore. India theatrical business ought to be Rs 38 – 43 crore for Fox to break even. The first week's share itself will be around Rs 36 crore, so recovery of the investment shouldn't be a problem at all. How much profit Fox will ultimately make, only time will tell, but it's certain that Fox will earn profits despite the unusually high price it paid to acquire the hit.

Tags: Bol BachchanBox OfficeTradeFeature

Komal Nahta is one of the most respected trade analysts in India. Komal is Editor and Publisher of "Film Information", the largest circulated film trade journal. He is also an anchor for a popular TV show based on Bollywood. He had been the Bollywood representative of the BBC Radio Network, U.K. for almost 10 years. Komal was the first person from the film industry to be appointed as advisor of the IDBI (Industrial Development Bank of India) for its film financing division.

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