Cocktail Box Office figures: A report by Komal Nahta

Komal Nahta17 Jul 2012

Did Cocktail manage to pull the audience to the theatres and force a "Housefull" board outside? Has this week's release dwindled the ticket sales of Bol Bachchan? Komal Nahta tells you about Bollywood's Box office business this weekend.

The opening of Cocktail lived up to the high expectations its excellent promotion and super-hit music had generated. The love triangle was off to a flying start on Friday last, netting Rs. 10.75-11 crore, making it the highest initial ever for a solo Saif Ali Khan starrer. The box-office improved on Saturday, adding an extra crore to the first day’s collections. Sunday, of course, was the best day of the weekend (Rs. 13-13.5 crore). A weekend net of Rs. 36 crore could be termed exceptional. Interestingly, the film, which collected wonderfully in the multiplexes on all the three days, improved dramatically in the single-screen cinemas on Sunday. Predominantly a film for the city-based youth, more so for the multiplex-frequenting audience, it was accepted by the public in the smaller towns also, probably because at the end of the day, it was a love story which, generally, is a genre with universal appeal.

If business in India was excellent, the scene in the Overseas circuit was no different. It opened on Thursday in the UAE, grossing 650,000 dirhams. On Friday, the grosses went up to take the total to 1,700,000 dirhams. In the UK, Cocktail grossed pounds 87,000. In comparison, Saif’s earlier solo film, Agent Vinod , had grossed 55,000 pounds on the opening day. Desi Boyz had collected 72,000 pounds, and the gross of Agneepath on day 1 was 80,000 pounds. The film opened impressively in the US territory also, with a first day gross of US $250,000. Overall, the first day gross in the entire Overseas circuit was an equivalent of Rs. 4 crore. The 3-day gross from Overseas was a whopping Rs. 15 crore!

The trade had feared that once Cocktail opened, Bol Bachchan would be forgotten. But nothing of the sort happened. On Friday, which was the first day of the film’s second weekend, collections of Rohit Shetty’s comedy dipped to Rs. 3.25-3.5 crore. However, its second Saturday, at Rs. 5 crore, was much better than Friday, and the second Sunday, at Rs. 7 crore net, far better than Saturday. All in all, a total of Rs. 15.25-15.5 crore in the second weekend is pretty good, especially considering that BB had to face the formidable opposition of Cocktail.

So although the rains may be eluding Mumbai, it is raining hits in Bollywood.

Tags: CocktailBox OfficeTradeFeature

Komal Nahta is one of the most respected trade analysts in India. Komal is Editor and Publisher of "Film Information", the largest circulated film trade journal. He is also an anchor for a popular TV show based on Bollywood. He had been the Bollywood representative of the BBC Radio Network, U.K. for almost 10 years. Komal was the first person from the film industry to be appointed as advisor of the IDBI (Industrial Development Bank of India) for its film financing division.

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