Weekend Box Office Report by Komal Nahta: Jism 2

Komal Nahta07 Aug 2012

After grabbing a lot of eyeballs with its uber steamy songs and promos, Jism 2, starring Sunny Leone and Randeep Hooda in lead roles, had set expectations soaring high. But did the weekend rake in sufficient moolah at the box-office, Trade Expert Komal Nahta tells us.

[Box Office report] Jism 2 was off to a flying start, thanks to brand Jism and the hype surrounding the film due to the casting of international porn star Sunny Leone. The adult erotic thriller netted around Rs. 7.5 to 8 crore on Friday. The paid previews on Thursday had generated Rs. 75 lakh. But since reports were not encouraging, collections came tumbling down on Saturday to Rs. 5.25 crore. Even on Sunday, the pick-up was not as much as it should have been. Sunday all-India net was just Rs. 6 crore, making for a weekend total of approximately Rs. 19.5 to 20 crore.

The flying start had given hopes for a weekend of Rs. 24-25 crore but the unflattering public reports poured water on the hopes. Collections further crashed on Monday, but that was expected.



Read Jism 2 reviews by movie buffs, critics reviews and Komal Nahta's preview.

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Komal Nahta is one of the most respected trade analysts in India. Komal is Editor and Publisher of "Film Information", the largest circulated film trade journal. He is also an anchor for a popular TV show based on Bollywood. He had been the Bollywood representative of the BBC Radio Network, U.K. for almost 10 years. Komal was the first person from the film industry to be appointed as advisor of the IDBI (Industrial Development Bank of India) for its film financing division.

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