Box Office Report: Raaz 3 enjoys a good start
The Bhatts, Bipasha Basu and Emraan Hashmi - some of the most well known and reliable names in Bollywood - came together in Raaz 3 and lived up to their brand names, says Trade Expert Komal Nahta. How good was the opening weekend for this sensuous horror flick, read to find out!
Mahesh and Mukesh Bhatt’s Raaz 3 lived up to its brand value and was off to a flying start. After netting Rs. 60 lakh in paid previews, the Emraan Hashmi starrer collected Rs. 10.5 crore on Friday. This was the first time that a solo Emraan starrer collected in double digits on the first day. Collections picked up slightly on Saturday (Rs. 11.15 crore) and quite a lot on Sunday (Rs. 13.75 crore). The weekend total of Rs. 36 crore was, obviously, a record for Emraan. Besides the brand Raaz, the 3D effects also endured that the horror-sex drama opened so impressively. Collections on Monday were also good (Rs. 5.75 crore).
The film’s all-world rights were sold by the Bhatt brothers to Fox Star Studios for Rs. 21 crore. Fox spent another Rs. 8-9 crore on the film’s promotion. For an investment of Rs. 30 crore, the first weekend of Rs. 36 crore (share: Rs. 18-19 crore) is very impressive. Fox is assured of a handsome profit as the last three days of the first week will also prove quite good.
The other two releases of last week – Chal Pichchur Banate Hain and Riwayat – fared dismally at the ticket windows.
Meanwhile, Ek Tha Tiger netted Rs. 2.31 crore in its fourth weekend, taking its all-India total to Rs. 197.15 crore. It now seems a distinct possibility that the Salman starrer would touch the Rs. 200 crore mark. If it doesn’t, it would be unfortunate. And if it does, this would be the first film of Salman Khan to achieve the feat and the second film ever in the history of Bollywood to reach the landmark figure. The first, of course, was Aamir Khan’s 3 Idiots.
[Watch All Raaz 3 songs videos]
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Komal Nahta is one of the most respected trade analysts in India. Komal is Editor and Publisher of "Film Information", the largest circulated film trade journal. He is also an anchor for a popular TV show based on Bollywood. He had been the Bollywood representative of the BBC Radio Network, U.K. for almost 10 years. Komal was the first person from the film industry to be appointed as advisor of the IDBI (Industrial Development Bank of India) for its film financing division.
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