Box Office Update: While OMG proves to be kamaal, Priyadarshan fails to score
It was Akshay-Paresh v/s Priyadarshan at the box office last weekend. While OMG scored kamaal and is doing dhamaal at the box-office, Kamaal Dhamaal Malamaal's producers exclaimed ‘Oh my God’ in despair! Here's the complete Box Office report of OMG by Trade Expert Komal Nahta.
Akshay Kumar’s star power may not have come handy to ensure that Oh My God took a decent start but the merits of the film and the positive word of mouth worked so much in favour of the comedy that collections shot up with each passing day. The first day all-India net of Rs. 4 crore gave way to a second day of Rs. 5.5 crore and a Sunday of Rs. 6.75 crore, giving a fairly impressive weekend of around Rs. 16.25 crore. The film behaved pretty well on Monday also (Rs. 4.5 crore). Collections once again jumped on Tuesday due to Gandhi Jayanti holiday. Believe it or not, the Tuesday collection figure was a very impressive Rs. 7.5 crore, taking the five-day total to around Rs. 28.25 crore.The all-India distributor had acquired the film from Viacom 18 Motion Pictures for Rs. 25-27 crore. If counted in his hands, the film has to net Rs. 55-60 crore. Of course, the different distributors who acquired the film from the all-India distributor paid a much higher price because the all-India distributor would have added his share of profit.
As for the other release of last week, Kamaal Dhamaal Malamaal, it performed dismally all over India. Its net for the first weekend was not even Rs. 5 crore. For a film in the making, promotion and release of which the producer invested Rs. 32 crore, a weekend net all-India figure of Rs. 5 crore is horrifyingly poor. How Rs. 32 crore, did you ask? If director Priyadarshan takes Rs. 7 crore as his fee and Nana Patekar, Rs. 3 crore, the cost of Rs. 32 crore seems understandable. So now, who is the bigger culprit – Priyadarshan or Nana Patekar or Percept Pictures which thought it worthwhile to invest that kind of money in an insipid enterprise which was destined not to do any kamaal or dhamaal at the turnstiles?
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Komal Nahta is one of the most respected trade analysts in India. Komal is Editor and Publisher of "Film Information", the largest circulated film trade journal. He is also an anchor for a popular TV show based on Bollywood. He had been the Bollywood representative of the BBC Radio Network, U.K. for almost 10 years. Komal was the first person from the film industry to be appointed as advisor of the IDBI (Industrial Development Bank of India) for its film financing division.
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