Weekend Box Office update - Aiyya, Bhoot 2, Makhhi, OMG, English Vinglish
People had high expectations from Aiyyaa; so, how many people turned audience for the movie? And what about RGV's Bhoot Returns? Did it scare its audience, or its producers? And did Eega manage to rake in moolah with "Makkhi" too? Trade Expert Komal Nahta talks business.
The weekend that went by proved uneventful for the new releases. Aiyya collected Rs. 1.6 – 1.75 crore (approx.) on Friday. Not an impressive start, considering that the songs of the Rani Mukherji starrer had become pretty popular before the film hit the screens. Collections didn't pick up much on the next two days of the weekend due to negative word of mouth. The net all-India total on Saturday was just Rs. 1.75 – 2 crore, and even on Sunday, the film managed a pathetic Rs. 1.75 – 2 crore. Collections nose-dived once the weekend was over. Despite an investment of less than Rs. 20 crore, the film will prove to be a loss-making proposal.
The case of Bhoot 2 was equally terrible -- no initial, no pick-up. Ram Gopal Varma's Bhoot sequel collected only Rs. 1 crore (approx.) on Friday, Rs. 1.10 crore on Saturday and Rs.1.3 crore on Sunday. Needless to add, collections were more frightening than the contents of the horror film, from Monday onwards.
In spite of appreciation, Makkhi could not make its mark at the box-office. It was partly due to the dubbed tag, partly because of mediocre promotion and partly due to lack of recognisable faces that the dubbed version of Telugu blockbuster Eega went quite unnoticed at the ticket-windows despite a day-wise jump in collections. It netted just Rs. 2.10 crore (approx.) at the box-office over the weekend.
The entire benefit of the dull performance of the new releases of last week went to Oh My God. Even in its third weekend, it performed better than the new releases. Believe it or not but OMG added Rs. 9 crore to its kitty in the third weekend.
English Vinglish is the other beneficiary of the flop performance of last week's new films. It scored very well in the good multiplexes of India in its second weekend. The comeback film of Sridevi collected a decent Rs. 7-7.5 crore in its second weekend, taking its 10-day total to about Rs. 28.5 crore! In the Overseas circuit, English Vinglish is going great guns and is expected to yield a share of over Rs. 10 crore, which would be historic for a woman-oriented film.
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Komal Nahta is one of the most respected trade analysts in India. Komal is Editor and Publisher of "Film Information", the largest circulated film trade journal. He is also an anchor for a popular TV show based on Bollywood. He had been the Bollywood representative of the BBC Radio Network, U.K. for almost 10 years. Komal was the first person from the film industry to be appointed as advisor of the IDBI (Industrial Development Bank of India) for its film financing division.
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