Box Office Update of Student Of The Year by Komal Nahta
Student Of The Year is garnering accolades from all quarters. Trade Expert Komal Nahta tells us how much Karan Johar's risk of taking three newcomers in the lead has paid off.
Karan Johar indeed proved to be the master director of the year for having achieved the almost impossible with his Student Of The Year. In spite of starring three newcomers in the lead roles, his film on friendship collected a net of Rs. 48 crore in the first week in India. It started the week with a net of Rs. 9.25 crore which went up to around 9.75 crore on the second day and Rs. 11 crore on Sunday. The Dassera holiday helped boost the film’s first week total as the young film managed Rs. 6.25 crore on that day after collecting Rs. 4.25 crore on Monday and Rs. 3.5 crore on Tuesday.
The surprising part is that the film is holding on pretty well despite three new releases this week. In fact, the collections of SOTY today (which is its 2nd Friday) are better in many centres than the first day’s collections of Rush and Ajab Gazabb Love and the third day’s collections of Chakravyuha which opened on Wednesday (Dassera). The Dassera holiday may have helped SOTY but Chakravyuh could hardly benefit in spite of opening on that day. Actually, Chakravyuh is a serious issue-based film, and people generally like to watch happy films on festive occasions like Dassera and Diwali. While the opening of Rush today is rather poor, Ajab Gazabb Love has had a fair opening in some centres and dull in the rest. Even the hit ‘Boom Boom’ song couldn’t do the trick.
Guess, it is the SOTY fever! The filmi economics of SOTY: The total investment in the film is Rs. 48 crore. Karan Johar has sold the satellite, music and Overseas rights for around Rs. 34 crore. His first week’s share from India is easily Rs. 25 crore. That means, he has already made a profit of more than Rs. 10 crore in the first week and, of course, is still counting.
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Komal Nahta is one of the most respected trade analysts in India. Komal is Editor and Publisher of "Film Information", the largest circulated film trade journal. He is also an anchor for a popular TV show based on Bollywood. He had been the Bollywood representative of the BBC Radio Network, U.K. for almost 10 years. Komal was the first person from the film industry to be appointed as advisor of the IDBI (Industrial Development Bank of India) for its film financing division.
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