Kay Mistrywrote on May 3 2010 4:43PM
Apurva Asrani is an award winning film editor and a noted film critic based in Mumbai. Apurva began his career in 1995 as an assistant on the Bollywood countdown show Bpl Oye! that aired on Channel V. He at 19 became a film editor in the film 'Satya', directed by Ramgopal Varma. Apurva won the Filmfare award for Best Editing-Satya, (shared with Bhanodaya). In 2001, Apurva won the National Award (Rajat Kamal) for his edit of 'Snip!' the bilingual comedy directed by Sunhil Sippy. The National Awards Jury said. "The Editor has created an evocative rhythm enhancing the pace of the narrative while aesthetically maintaining the unit of form and content." Apurva's other work is the gang war film 'Chhal' directed by Hansal Mehta. He got praise for this work from critic all over the world. Apurva has also edited Anupam Kher's directorial debut 'Om Jai Jagadish' and Kalpana Lazmi's "Kyon?'. Recently, Apurva collaborated with Nagesh Kukunoor on his Akshay Kumar starrer 'Tasveer 8x10' as supervising editor. Awaiting release is Nagesh Kukunoor's 'Aashayein' (starring John Abraham).
Apurva has also worked as a director and producer. He has made one-hour horror films for the 'Khauff' series aired on SAB TV and subsequently on Sony Entertainment Television. In 2003, he co-directed a Bollywood film titled 'Out Of Control' for producer Vashu Bhagnani. The film received lukewarm box office response and was panned by critics but is remembered for its leading lady - the former Baywatch actress - Brande Roderick. Apurva disassociated himself from the film before its release due to creative differences with its producer Vashu Bhagnani and a battle between the two broke out in the press. Apurva has since not directed another feature film.
In 2005, Apurva directed the pop video's of Sony Music India's album 'Tera Mera Pyar'. The title track Tera Mera Pyar sung by Kumar Sanu and composed by UK based artists 'Partners In Rhyme' got reviews. The video, shot in slow motion, featured a young couple that meet in a cinema hall and fall in love. The sequel to this video features the same couple playing out their romance at the movies. 'Tera Mera Pyar' won album of the year at the Sahara Music Awards in San Francisco.