mithun shettywrote on Jul 22 2009 3:59PM
Ashok Thakeria, born in Tanzania (East Africa), graduated in the field of commerce, from the Bombay university. After sharpening his business skills at his family business of merchant exports, Ashok realized he was merely accentuating the business opportunities of an already established business, and as he set out to creatively and effectively utilise his business acumen, in a green field business venture, he met Indra Kumar. Their friendship, which began as neighbours in 1972, transformed into professional partnership.
Ashok and Indra Kumar launched their film production company, "Maruti International", in 1983. Although Ashok had no background of the film industry, his creative urge drew him to the world of films. This creative urge had been fuelled by his frequent attendance in Indra Kumar’s Gujarati films’ story sittings, recordings, shootings, etc. His observant nature was gradually making him more and more informed, and knowledgeable, about the ways of the film world. He also realized that here, possibly, he had an opportunity to excel in the unpredictable field of filmmaking. Ashok and Indra started out with ’Mohabbat’ (Director: Bapu, 1985) under their newly formed banner. they subsequently produced ’Kasam’ (Director: Umesh Mehra, 1988), followed in quick succession by ’Dil’ (Dir: Indra Kumar, 1990, a golden jubilee), ’Beta’ (Dir: Indra Kumar, 1992,
another golden jubilee) and ’Raja’ (Dir: Indra Kumar, 1995, and another golden jubilee). Each film was a bigger hit than the one before". Ashok maintains his stand very clearly "The medium of healthy commercial cinema has a definite purpose - ENTERTAINMENT. If our films can entertain us, I’m sure it will entertain my audience. I say so very affirmatively because we consider ourselves as very objective members of the audience, and can condition ourselves to think from the simplest to the most complex kind of audience reaction. Come what may, our audience should get good value for their money. They should leave the auditorium with a smile on their face and/or with a song on their lips, and conclude that the film was ’Paisa Vasool’. Therefore till the time we are not satisfied with our film, we don’t release it". He believes in the simple idiom - To makes his films well, package them better and present in the best manner possible. As an extension of this core marketing philosophy, they also became part of the film distribution business for the Bombay film territory, when they, along with Mr. Bharat Shah, Mr. Subhash Ghai and Mr. Tolu Bajaj, formed Metro Films. Metro Films first release, ’Raja’, was a runaway success, and since then, the company has not looked back and nor has it changed its main business plank – to release a film in the appropriate cinemas with proper advertising and promotional support.
Ashok thackeria has two kids with his wife Poonam dhillon whom he divorced in 1997