The high on promotion ‘Ayaashi’ marks off the album in style, with Pritam coming back with KK – a duo that has hardly gone wrong. A lavish, fun track at its base, Ayaashi is a track describing the luxurious lifestyle the protagonists leads after their successful connings. However, there is something that feels kinda amiss in this track, which makes it in all, just an above average number. KK sounds too ordinary here, while the beats are something that Pritam has already mastered in. However, ‘Ayaashi’ does hold the value for connecting well with the youth, though it doesn’t work for me.
‘Ayaashi’ is also in with a remix version, which marks off in a kind of childish manner. The whole track sounds too rushed and doesn’t make any impact, except the lines ‘hadd se badhi hai yeh ayaashi…’ Poor one!
Next arrives ‘Jingle Jingle’, which beings with a kind of bondisque tune, and is soon taken over by Mohit Chouhan. The song is about the limitless wishes the protagonists carry in their heart and while the lyrics are quite decent at places, it is weird when it comes to the title line. Also, Mohit Chouhan, is a totally wrong choice for this funky track. While the initial lines are quite captivating, it’s the title line which messes up the major part of this track. A messed up track in all forms.
Supporting the downhill of the soundtrack, comes ‘Chaska’ which again is a victim of mismatched vocals along with some really pathetic lyrics. Krishna is roped in as the lead here, along with backing vocals by URL. This fun track, deals with the addiction that the protagonists develop for earning quick money but one just wishes that Pritam and the producers could have opted for some other singer suiting more to such genre than Krishna who is more titled towards the Sufi or raag based songs. Anyhow, the song isn’t a total disappointment; it does have its moment. Quite average.
‘Chaska’ even has a remix version, which is absolutely rubbish and doesn’t strike you for even a second. Pathetic.
Just like one is surprised at Mohit Chouhan singing ‘Jingle Jingle’, you are in for other surprise when you listen Rahat Fateh Ali Khan crooning the rock track ‘ Fakeera’. While the track stays Indian at heart, it is all binded with western arrangements, which make up for quite a wonderful hearing for this track, which comes as a rescue for this half drowned soundtrack. ‘Fakeera’ turns out to be the best track from the album and may just go down as one of the best tracks of the year at the end. A sad track at heart, the song has some beautiful lyrics which depicts the situation of the protagonist who is thrown back to ground to face the realities of life. Excellent!
Lastly arrives the title track ‘Badmaash Company’, which begins in quite a mysterious manner, thanks to an intriguing tune giving the feel of the 70s. It is a Benny Dayal solo, who takes off after the first 20 seconds. The track set to describe what the company of these four friends is capable of, of course in terms of ‘Badmaashi’. It maintains a funky feel throughout its duration, which is justified completely by Benny Dayal’s vocals. Overall, this track works big time.
On the whole Badmaash Company is at the most, an average album with only the last two original tracks ‘Fakeera’ and ‘Badmaash Company’ striking a chord. Others are just decent or below average.