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Photo shoot: Actress Bidita Bag
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Vidya Balan at 'The Wrong Turn' book launch
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watching ads with a little programme inbetween

Description: can anyone tell me if we are paying for each Chanel separately why do we have to watch all the unending ads,whats the legality of it?

Created by: Mitra Mitra (Oct 21)Posts: 2

  •  
    Paromeeta Mathur Banerjee

    Don't know about the legality. But it seems like the age old 'subscription vs ad revenue' debate. I have seen (while working in MR for the print media) that most publications make money from the ad revenue rather than from subscription (the latter is a much more paltry amount). It seems that the same applies for cable.

  • Oct 22Mitra Mitra wrote...
     
    Mitra Mitra

    it may be ok for cable but what about direct to home? In a country like ours the revenue cant be very paltry , atleast there can be a limit to the ads and its timings