Celebrity photographer Connor Mead (Matthew McConaughey) loves freedom, fun and womenin that order. A committed bachelor with a no-strings policy, he thinks nothing of breaking up with multiple women on a conference call while prepping his next date.
Connor's brother Paul is more the romantic type. In fact, he's about to be married. Unfortunately, on the eve of the big event, Connor's mockey of romance proves a real buzz-kill for Paul, the wedding party and a houseful of well-wishers including Connor's childhood friend Jenny (Jennifer Garner), the one woman in his life who was always immune to his considerable charm.
Just when it looks like Connor may single-handedly ruin the wedding, he gets a wake-up call from the ghost of his late Uncle Wayne (Michael Douglas), the hard-partying, legendary ladies man upon whose exploits Conner has modeled his lifestyle. Uncle Wayne has an urgent message for his protege, which he delivers through the ghosts of Connor's iilted girlfriendspast, present and future who relationships.
Together they will discover what turned Connor into such a shameless player and whether he has a second chance to find and this time, keep the love of his life.