Punit’s lack of experience or call it a lack of knack, I Hate Luv Storys has all the masala for a love story and uses none of it; good looking young actors, great chemistry and a tried and tested plot. He layers his first film with oodles of sugar coating: great locales, mast music (Vishal-Shekhar), a yummy 'n yuppy lead pair, some laugh-out-loud moments and a lot of laugh-on-ourself sequences that ridicule the romcoms that roll out of the Bollywood factory. Punit Malhotra goes overboard in spoofing Bollywood’s quintessential candy floss classics. But what Punit ought to know by now is that every story ought to have a strong grip to keep your attention arrested for the next two hours. In this case, the film rests on a wafer thin plot, with not much movement in the story in the first hour. In fact, the story barely moves in the first part. Sadly how one wishes Punit Malhotra’s writing lent as much exciting graph to the narrative. The film relies largely on its screenplay proceedings with fewer and formulaic conflicts in its story. Also the parody in its treatment isn’t able to overpower the predictability in its plot. So the story is ekdum simple and predictable. Punit needs to polish his writing skills, although the director in him bails the writer out and takes the film to a different level. Directorially, Punit shows super-confidence in moulding the two actors in their respective parts, so much so that you get sucked into Jay and Simran's world after a while. Also he has done something brilliant by casting the right actors in the roles of Jay and Simran. In fact, it wouldn't be erroneous to state that the casting is the trump card of this film.
Just 2.5 / 5