The first thing that attracts you to I HATE LUV STORYS is its title. Let's face it, we adore love stories... at least I do. We idolise the characters decades after the movies have come and gone. The songs that come on our lips instantly while playing a game of antakshri are romantic songs as well. In fact, the biggest moneyspinners, let's face it, have been love stories, right? So how can we 'hate' a love story?
'I hate love stories' is the maxim Jay [Imran Khan] lives by. But as an assistant director to Veer [Samir Soni], the most famous romantic film-maker of Indian film industry, Jay has little option but to live with larger than life, glossy, cinematic love on an everyday basis. Things only get worse when he is made to work under the new production designer on the film, Simran [Sonam Kapoor], with whom he shares the strangest first encounter.
Simran loves love stories, so much so that even her life has begun to resemble one. With her ideal job and the perfect boyfriend Raj [Samir Dattani], she lives a blissful, dreamy life. One that is rudely interrupted by Jay's cynicism.