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I want to see this movie my friend said it is a totally different experiece and entertain
Kung Fu Panda 2 was screened at the 2011 Cannes Film Festival in early May before its commercial release.
For Kung Fu Panda 2, DWA has partnerships with McDonald's, AT&T, Best Buy, General Mills (cereals), Sun-Maid (raisins), Airheads (candy), Hint Water and HP. The film's characters are used in products and advertising campaigns across various media.
DreamWorks Animation has invested $100 million in creating promotional partners and building up marketing for its films.
Jonathan Aibel and Glenn Berger were screenwriters and co-producers for the first film, and while they returned for the sequel, the studio hired Charlie Kaufman to revise the screenplay.
Like the other DWA films beginning production in 2009, Kung Fu Panda 2 was produced in stereoscopic 3-D technology.
Jennifer Yuh Nelson, who was head of story for the first film, was hired to direct the sequel soon after the first film was released.
The first film was released in June of 2008, and by the following October, the studio DreamWorks Animation announced plans for a second film.
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