Everyone with a raunchy sense of humour enjoyed a hearty laugh watching “Kyaa Kool Hain Hum” (KKHH) in 2005. Though the critics detested it, the film became a roaring hit thanks to the public’s verdict and word of mouth. Ever since then, the audience was longing for the next part of the film; and now, July 2012, the wait is finally over. Come July 27 and “Kyaa Super Kool Hain Hum” (KSKHH) will hit the theatres worldwide.
STORY: Adi and Sid are two brothers whom circumstances lead to venture on a mad road trip to Goa in search of love. Once in Goa, they meet two bold girls who seem more like homosexuals, but these guys fall the girls. Gradually, more characters emerge on the scene as comic mayhem unfolds. The protagonists hilariously pave their way through tricky situations of mistaken identities and misunderstandings.
TRAILER: Right from its teaser to its trailers, KSKHH has been clearly indicating that the film will be more outrageous than its predecessor, but, obviously, with the comic factor intact. With the trailers starting off with what was the supposed outcome of KKHH in 2005, it smoothly swerves to what could happen post the release of KSKHH... with its tongue in cheek, of course! All the important characters [including the dog] are well introduced in the promos, thus helping the viewers attune to the film. The trailers are extremely capable of keeping the audience engaged and looking forward to the film’s release. With its fun element well in place, the promo has a high repeat value, as well as a high viral value. Ace promos, must say!
MUSIC ALBUM: The biggest USP of this film’s songs is their quirky lyrics, which make you lend an extra careful ear while listening to them, and before you know it, you’re enjoying the song! The first one, deservingly, is “Dil garden garden”, which, thanks to its unusual lyrics, music and choreography, is gathering applause from all over. “Teri shirt da button” is a soft number which has very weird wordings wherein the hero is comparing himself to the heroine’s shirt’s button, hair clip, etc; nevertheless, it is likeable! Next is “Cappuccino” or the KSKHH version of “UP-Bihar lootne”; this song is racy and absolute fun, and deserves popularity! Thus, the songs that are on air are doing well for themselves and adding value to the movie.
BOX OFFICE PREDICTION:
WHY IT COULD WORK: “Kyaa Kool Hain Hum” has already set a benchmark, and now “Kyaa Super Kool Hain Hum” needs to just exceed it! The promos are certainly promising; but will the movie sustain the excitement throughout, or will it dip, we need to wait and watch. Riteish and Tusshar are the central characters of the film, and the former looks better in the trailers than the latter, maybe because he hogs the limelight in them! Given their history and good luck in the genre of comedy (Riteish: MASTI, HOUSEFULL, HOUSEFULL 2, etc; Tusshar: GOLMAAL series), these two can be counted as dependable! The actresses do up the glamour quotient of the film, and evidently are as naughty as the boys here (Remember the “Devdas” inspired scene where Sarah Jane Dias talks about getting battery operated stuff in shops?) And having a testosterone charged dog play a “central character” in the film is also an offbeat idea which adds a brownie point to the film’s progress from where it left last (in 2005)!
WHY IT COULD FAIL: Has the Indian audience progressed enough to take in so many offbeat ideas of raunchiness all at one go? Does this film carry a risk of “crude vulgarity” with it? Young adults in cities and towns may like the movie, but is this much audience enough to earn the tag of “Hit”, or to earn back the investment?
This weekend will bring the answers with it!