In a small film institute somewhere deep in the redneck hinterland of North India, a final year student gears up for his diploma film. In pristine tackiness, with an amateur small town cast, Rahul starts etching out the perennial themes of Great Star Studded Backlit Bollywood Love in his magnum opus... And then he falls in love with his heroine, Shruti.
Somewhere in the same city, Adarsh - the all knowing, tech savvy, never short of words, security camera agency exec - installs four security cameras in a small upcoming 24-hour departmental store franchise. Always floating bizarre scam ideas to get rich, Adarsh hits upon the idea of making a porn clip through the security cameras in the shop. He starts to woo Rashmi - the plain, pimply, dark and quiet salesgirl - almost disinterested in her... when suddenly, a shootout happens in the store! Rashmi hares around, totally in charge, and saves a life. For the first time, Adarsh notices a woman in Rashmi!
In another corner of the city, Prabhat - a misogynist sting journalist - teeters on the brink of total meltdown. Going through a divorce, about to be fired from his job, he attempts a series of failed suicides... On one of them, he meets Naina who is also trying to commit suicide - she had been promised a music video by Loki Local, India's reigning Bhangra Hip Hop star... she slept with him for the same but the video finally went to a Russian blonde. Prabhat can see the sting right in front of his eyes! Prabhat and Naina come closer over a series of attempts to seduce, blackmail, threaten Loki. They plan the final sting where Loki will be caught on tape trying to buy footage of his indiscretions...