Madhu Mantena Varma comes with wide experience of the Entertainment industry.
He created his own music label while still a teenager, which he then sold to the market leader, Supreme Recording Company.
Ram Gopal Varma, who is his first cousin, offered him to come to Bombay and be the Chief Operation Officer for his production company, Varma Corporation Ltd., which brought out Company, Road, Bhoot and Sarkar.
Then he was hired by Manmohan Shetty to set up the overseas business of Adlabs.
After working with Adlabs Films Ltd. , Madhu started his own media enterprise, Big Bang Media Pvt. Ltd.,
One day he got a call from Allu Arvind who was planning to remake Ghajini in Hindi. Madhu seconded the idea and turned producer with Allu Arvind.
He was also the Chief Film Production and Distribution Officer for Saregama.