Natobar is a young guy from a typical North Kolkata middle class neighbourhood whose heart beats for poetry, but with no appreciation coming from any quarters including the local club, he loses heart. He gets a job in an ad agency one day and becomes a much sought after Copy writer for his jingles. His lifestyle changes completely overnight and he has the latest gizmos, starts wearing branded clothes and has a credit card to show off.
He becomes a hero in his neighbourhood with getting even of the events to be sponsored by his company but at the same time exhaust his money by buying gifts. He slowly moves away from his girlfriend Mithu and gifts a diamond pendant to his colleague Ujala who accompanies him for an ad shoot to Mumbai.
The bank and the moneylender starts to pursue him for his dues as his lavish lifestyle leaves him in debt and his company also losing the film contract for which Natobar has worked so hard. He starts working at his father’s factory due to circumstances.