Anonymous wrote on 07 Apr 2011
From simplicity to royalty, Neeta Lulla has it all to her credit. Neeta Lulla has been one name which has been prevalent in the industry since two decades now. The designer has been an active contributor in giving the actors a look to die for. Her designs have not only been recognized in India, but have also acquired great acclaims globally. The designer has made a niche for herself, creating the costumes of the era long lost. The challenge to create designs for the high profile and larger than life movies like Jodha Akhbar and Devdas have been very well met by Neeta Lulla, who tuned them to the richness and charismatic period of the movies. From the elegant look of Chandni and the underdone colors of Yuva, to the majestic appearance of Paro and the recent Jodha, the talented designer has each time surpassed her own record, to create a new high.
Neeta Lulla started as an assistant to the former Indian leading fashion choreographer, Jeanne Naoroji, in the late 1980's. After gaining experience and knowledge in the field, she started off with her first venture in Bollywood with the film Tamasha, with Kimi Katkar. However, the glare of publicity that brought her instant stardom in the fashion world of Bollywood came with the movie 'Lamhe'. The simple yet elegant look of Sridevi won her not only great accolades, but also a national award for designing great attires. Her journey in the fashion fraternity has no looking back since then.
Career and Success
The ingenious capabilities of Neeta Lulla has kept her going strong past two splendid decades, with almost over 350 movies to her credit. They have also won her national award. Globally, Neeta Lulla has done a number of shows in U.S., Canada, Monte Carlo and Rome. Apart from being the 'desi' style guru, she has also had impressive international victory. She was commissioned to design all the costumes for Omar Sharif and Peter O'Toole in the Hollywood mega film 'One Night with the King'. Neeta is also designing costumes for Gurinder Chadha-Paul Myeda's 'Mistress of Spices', with Aishwarya Rai once again in the lead. She is also working for Tanuja Chandra's English film and one more untitled Hollywood film.
Brand and Clientele
An expert in bridal trousseau and a national award winner, Neeta Lulla has a whole bunch of Bollywood biggies in her kitty as her clientele. From Sridevi, Juhi Chawla, Tabu, Mahima Chowdhary to Aishwarya Rai Bachchan and Abhishek Bachchan the designer has roped them all. After designing for movies and the who's who of the industry, the designer has moved a step further and launched a flagship store in Mumbai. This two-storey showroom, made of ivory, dull gold and aquamarine, has two lines of collection. While the basement caters to the bridal lounge (Neeta Lulla Coutre), the ground floor holds