For some time after its release, 'Kolaveri Di' became an anthem of sorts and not just for boys whining about girls with black hearts. However, that didn't help the collections of the Telugu version of the Tamil film '3 (Three)', of which the song formed a part. Produced by superstar Rajnikanth's daughter Aishwarya and starring his son-in-law Dhanush, '3 (Three)' was dubbed in Telugu and release in Andhra. However, collections were so bad, that the Andhra distributor of the film landed in hospital, worried about losses. Rajni, who has had brushes with losses, did what he did when 'Baba' tanked, visited the distributor and offered to cover his losses. Style mannan, eh, don't you agree?