When The Amazing Spider-Man' will release this Friday 29 June, it will open with over 1000 prints, the largest ever release for a Hollywood film in the country. The film will release in 3D, 2D and IMAX formats and in four languages – English, Hindi, Tamil and Telugu.
Kercy Daruwala, Managing Director - Sony Pictures India said – “The Amazing Spider-Man is fittingly our biggest release ever in the country. The fact that Spider-Man is the most consistently successful movie franchise in India combined with an increased audience in dubbed versions, growth of 3D, the pre-US release date and a local connect in the film, has led to a record demand for prints.”
The Motion Picture Dist. Association (MPDA - India), the Indian arm of the Motion Picture Association (MPA) representing the six major Hollywood studios is beefing up its enforcement action across the country in preparation for the release. Mr. Uday Singh, Managing Director, MPDA (India) said “With every big film release comes the threat of Content Theft through Camcording in cinemas and movie downloads through illegal websites. We have chalked out a strong enforcement action plan to keep Camcording pirates at bay and urge movie-loving audiences to watch The Amazing Spider-Man at the nearest theatre.”