We all know that Jism 2 is an erotic thriller. So obviously, the trailer of the film has to be cut carefully - in a way that the Indian audience is not offended, and at the same time, the essence of the movie is not lost. Actor-turned-producer Dino Morea says that the TV promo's content will be toned down as compared to the bold online version.
"The TV promos will be censored. We do respect the censor board. What we can't release on TV, we are releasing online. With TV you don't have a choice, but when you will go to see the film, you do have a choice to buy your tickets," Dino, who is co-producing the film with Pooja Bhatt's Fish Eye Network, told IANS.
"Yes, it is an A-film. We have asked for an A-certificate. The film is in the post production stage right now. The first promo of Jism 2 will be released on TV from tomorrow (Tuesday), a censored version. We are planning to release our first trailer with either Bol Bachchan or Cocktail," he added.
Directed by Pooja Bhatt, Jism 2, a sequel to 2003 release Jism, has Randeep Hooda, Arunoday Singh and Sunny Leone in the cast and it is expected to scorch the screens with its steamy content when it hits screens on Aug 3.
The first time producer Dino claims the response to online promos has been phenomenal.
"We released our first promo online on Friday and second promo just today (Monday) afternoon. We crossed million hits in 36 hours. The reviews are phenomenal so far."
Always keen to try his hands in production, Dino approached Pooja, who directed him in "Holiday".
"Pooja and I share a very good relationship...I always wanted to get into production. So I asked Pooja if I could co-produce Jism 2 with her. She happily agreed and that is how it happened," the 37-year-old said.
Mahesh Bhatt, writer of Jism 2, feels the censored version for TV was necessary to meet the standards set by the censor board.
"Whenever we release any promos on TV, we need to meet the requirement of U/A certificate by the censor board. You have to alter your promos to meet the standards set by the censor board for TV. But there is no conflict on this."
"So, basically the uncensored version will go online and a toned down, censored or acceptable version for all age (group) will go on TV. This is our double barrel market planning," he added.