This film was screened in the Cannes Film Festival in April, 2006 . Aishwarya Rai was present with director Jag Mundhra to promote the film through press conferences and parties. In June, the film opened the 2006 IIFA Film Festival in Dubai. The screening was attended by many prominent Bollywood personalities including Amitabh Bachan and Shabana Azmi, as well as by international media. Aishwarya Rai flew down from her shooting schedule for the day to attend the premiere.