Rana Daggubati is a south star whose grandfather was the Producer D. Rama Naidu. Though he could have easily made it to movies, he chose digital cinema as his field. Rana is a successful entrepreneur. He completed his course in visual effects and animation and hired people from Hollywood to work in his studio so as to make extensive use of digital media. When he felt to act, he played the lead role in Sekhar Kammula’s ‘Leader’. Now he is working in Rohan Sippy's Dum Maaro Dum and would soon be reviving his home banner and start producing movies from that.