Harpreet Singh Bedi is bit like me. When others were studying, I was doing something else. However, there is a small difference. While I took the more commonly exercised option, of sitting for CAT (Common Admission Test to enter Management Institutes in India) and getting an MBA, Harpreet decided to acquire all the skills on the job, and for that matter...he got a crash course in Management in the first few days of his job only.
After college, now what? This is a common question in the minds of most youngsters. Harpreet, who attended few classes and scored even lesser marks in exams was sure, that he wanted to be a salesman and what better proof could the director offer to the audience, but show, that he could convince the DJ to play little longer with some persuasion, some conversation and some negotiation. Yes, now...you know, that Harpreet Singh is made for bigger things in life. :-)
Now, all applicants to sales jobs may expect this question in their next interview. "How to sell a broken pencil for Rs. 100"...which of course, Harpreet answered with elan and gets the job impressing the super boss, Puri (Manish Chaudhary) more than the sales manager, Nitin (Naveen Kaushik) at AYS (At Your Service Computers). If you thought, things move smoothly from now on, you are going to be surprised...as Harpreet goofs up early with a client and banished to a desk job in the office. Though, more logical option would have been to fire him, the management decided to keep him for the training period. But then you couldn't have watched the movie, if Harpreet was fired so early in the job.
At AYS, employees are not treated with respect and everyone is disgruntled...but they suffer silently. Perhaps to establish the sales driven and chauvinistic culture early, they show an office party where the boss announces (may attract ire of some feminist groups) that "booze in on the house, women are not". Koyna (Gauhar Khan) is the receptionist, aiming for the admin job and Giri (D.Santosh) is the service guy, with voyeuristic tendencies, who believes in charging and taking more time than necessary for servicing customers. Thats kinda ok, as there is a Giri in every office, for that matter. Chhotelal Mishra is the peon in the office and insensitive Nitin calls him Cup-plate. Harpreet sells 2 computers to his first client without informing his office and gets inspired to start a Company. And when colleagues throw paper rockets at him, he gets a name for the Company, too...Rocket Sales Corporation! What an idea, Harpreet ji!
First, Harpreet gets Giri to join him, then Koyna and when they need help in assembling PC's to service an order, Chhotelal the peon is roped in, too. And before long, even Nitin joins the Company when he finds out about their Company inside a Company and they have a good team. Their mantra, 24x7 service at half the price and working on low margins. The quickly get orders from all dissatisfied customers of AYS. It seems, that it's a zero sum game here, as the sales of AYS Computers continue to decline every month with steady increase in sales of Rocket Sales Computers. I think, timelines are not well captured in the movie, as everything happens too soon, while the period for Harpreet's training was supposed to be 6 months. He also manages to fall in love with Sheneza (Shahzahn Padamsee) in between. However, Puri manages to find out their secret before they could tell him and then the script goes loose. After some drama, Harpreet is forced to sell his Company to AYS, which is promptly renamed AYS Rocket Sales Corporation. When Harpreet clearly mentions, that he didn't take a single client of AYS, and other competitors are not shown or mentioned, how Rocket Sales became so big, that AYS is relegated to a corner in the logo is not well understood. Again, things happen in fast forward and sales of AYS continues to decline, when customers stop buying their computers as abruptly, as they started buying from Rocket Sales. Puri has a change of heart and gives Harpreet his Company back, not before accepting his defeat and not much is known what happened to AYS afterwards. May be, they close down.
So, at Rocket Singh Institute of Management, Puri and you are taught the following and few more...
a. Companies are not about numbers, it's about people.
b. People make the Companies and when people are happy, sales automatically follow
c. Business should be done in the honest manner, even if you lose sales
d. Service is as important as sales
e. As the old saying goes, Customer is the King
Well, I loved the movie...most of it. It's made with lot of heart and soul. The office environment is captured pretty well, in terms of design and layout and mannerisms and much better than what you see in most Hindi movies...show some amount of research being done. Some scenes and dialogues are cliched, like when Puri keeps on saying, that Harpreet is a Big Zero, in the office, outside office and on every occasion...but thats OK I guess. Ranbir is good and after Wake Up Sid, I liked him in this movie, too (didn't quite like Prem in Ajab Prem Ki Ghazab Kahini, though, it's a declared hit). It seems, this boy can do no wrong! Gauhar Khan gives a good performance. Shazahn had a small role...didn't get much chance, but still she can carry this in the next film and beyond, that she starred opposite the current heartthrob Ranbir in her first movie. Looks good on the CV, right? All other members of the cast were just perfect for the role. Prem Chopra as the Harpreet's God fearing grandfather is very good. I liked the fact, there was no drama or story made up for the absence of Harpreet's parents in the movie. However, somewhere, the film fell short of a few high moments which could have made the difference and made it a great film to remember. It's a movie made for urban multiplex audience and Ranbir fans.
However, does this mean, people would stop sitting for CAT and start applying for sales jobs or start taking up entrepreneurship immediately? No boss, it's entertaining, got a feel good factor...but not inspiring enough.